Layout Table~~~~621~621~~

Advertising, Planning & Buying~Services_Advertising, Planning & Targeting

Successful advertising relies on thoughtful data analysis, collection, and interpretation of market information and use on practical research. All brought together to form a coherent, well-founded advertising strategy.

Targeting must be precise. Fragmentation of media allows for targeting of niche audiences by demographics or by lifestyle across range of media - press, radio, even digital television. And many companies hold customer data which when properly used and interpreted can enhance targeting and increase advertising effectiveness.~~~621~665~~