DJH Advertising is committed to creating outstanding advertising that utilises the ever expanding media opportunities. Over 21 years the agency has produced a wealth of creative campaigns designed to be effective business builders for national and regional brands across the south.~~~559~568~~
Smaller brands have more opportunities to compete with the big boys than ever before. The new media landscape has opened up numerous avenues to segment audiences and target them precisely and cost effectively.But companies need expertise to take advantage. DJH have both the expertise and the drive. The agency specialise in developing and advertising smaller brands in whatever channel. Our services reflect advertisers needs, covering market analysis and planning, research, media planning and buying and creative ideas and production.Smaller brands now have an array of opportunities to become famous with a fe. But by making it the IMPORTANT FEW, then the brand becomes a leader, not an also ran: 'the brand does not have to be large in absolute terms. It is normally much more profitable to be number one in a small niche market than to be number three in a huge market'. Peter Doyle, Excellence In Advertising.~~~559~573~~
But companies need expertise to take advantage. DJH have both the expertise and the drive. The agency specialise in developing and advertising smaller brands in whatever channel. Our services reflect advertisers needs, covering market analysis and planning, research, media planning and buying and creative ideas and production.Smaller brands now have an array of opportunities to become famous with a fe. But by making it the IMPORTANT FEW, then the brand becomes a leader, not an also ran: 'the brand does not have to be large in absolute terms. It is normally much more profitable to be number one in a small niche market than to be number three in a huge market'. Peter Doyle, Excellence In Advertising.~~~559~573~~
Smaller brands now have an array of opportunities to become famous with a fe. But by making it the IMPORTANT FEW, then the brand becomes a leader, not an also ran: 'the brand does not have to be large in absolute terms. It is normally much more profitable to be number one in a small niche market than to be number three in a huge market'. Peter Doyle, Excellence In Advertising.
In an age when one medium is never the answer, it is crucial that a campaign evolves from a central branding idea or personality. An effective campaign needs to draw on creative expertise across a range of media from press, radio and outdoor through to catalogues, websites and promotions. Each medium should be integrated so that each piece of promotion adds to the campaign's overall effectiveness.~~~559~582~~
~~~559~582~~
A Media Heart
The advertising scene has moved on in the past 10 years so that media now has a far more central role. But the majority of regional agencies have not been able to muster the required media planning expertise to help you take advantage of the new opportunities presented by the rapid media expansion - DJH have.The agency plan and buy campaigns in all media. Up to the minute data rates and new opportunities are on tap via the MediaTel planning system. Seminars are run to keep clients up to date with media developments. The agency work on a media commission basis basis whereby fees are often covered by commission received from publishers with no extra cost to advertisers.Most marketers see the major players benefitting from the new media landscape. But we believe quite the contrary. Smaller brand advertisers can take advantage of the tighter targeting opportunities and can compete within niche markets on an increasingly effective basis.~~~559~587~~
The agency plan and buy campaigns in all media. Up to the minute data rates and new opportunities are on tap via the MediaTel planning system. Seminars are run to keep clients up to date with media developments. The agency work on a media commission basis basis whereby fees are often covered by commission received from publishers with no extra cost to advertisers.Most marketers see the major players benefitting from the new media landscape. But we believe quite the contrary. Smaller brand advertisers can take advantage of the tighter targeting opportunities and can compete within niche markets on an increasingly effective basis.~~~559~587~~
Most marketers see the major players benefitting from the new media landscape. But we believe quite the contrary. Smaller brand advertisers can take advantage of the tighter targeting opportunities and can compete within niche markets on an increasingly effective basis.~~~559~587~~
~~~559~587~~