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JULY 15 2009
Off the page advertising is a particular art within the advertising industry. It produces sales and adds new customers to your database. If use to its full potential it can drive a business forward and create awareness of direct response brands.
DJH’s Paul Hendrick writes from time to time in Catalogue and E-Business. His most recent contribution is an article on how off-the-page advertising works and what it can achieve.
Off-the-page advertising (OTP) has long set the phone lines buzzing for catalogues, and even now it gets customers clicking through to checkout online....
