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Crew Clothing Offers Hit the Nationals
September 2011
Crew Clothing run a home shopping catalogue and online business and also have over 60 shops across the UK. DJH are working on a new Autumn promotion to be advertised in the national press magazine supplements and their online sites. The creative will be offer led with a discount available both online and in store. It is a new strategy for the business and aims to bring in new customers with lifestyle imagery and an introductory offer.
DJH have developed the strategy, planned and bought the media and artworked the advertising.
Ian Jones, Media Director at DJH comments: “With postage and list costs increasing the National Press, whether traditional print or online, represents an economic way to recruit new customers. This campaign has taken a direct route with an offer that encourages response online and in store. Crew have 60 shops across the country so the advertising has the huge advantage of putting their brand in front of hundreds of thousands of mail order and retail prospects.”
