Fall In Love With
Your Catalogue Again
Imagine you are at a catalogue party. She enters the room. The stunning credit card carrying, ABC1 consumer. She scans the room to find a perfect match, ignores the alpha male catalogues with their bulging dot wacks, ignores the catalogue with the spinning light up bow tie but falls truly, madly, deeply for the catalogue with a winning smile and twinkle in its eye... She buys into the catalogue that ‘speaks’ to her.
The successful ‘date’ at the catalogue party had ‘brand personality’.
Customers shop with the rational and emotional sides of their brains. When faced with two products with equal price, service and delivery their choice will be swayed by an emotional response. Give your catalogue and website a ‘personality’ and the customer will fall for you. This approach will give you a ‘powerful brand narrative’ which should be at the core of all your communications with your clients; catalogues, e-mail, advertising, telephone, facebook and twitter. With a strong brand personality you will develop an an on-going relationship with your customer.
DJH Advertising will show you how to add a ‘twinkle’ to your brand. Our successful case histories will show you how to add character to your catalogue and website through content, photography, copy and styling. It is an approach which helps build your house file, increases AOV and improves customer loyalty.
