andrew james designs
Andrew James Designs have a successful retail outlet in Lewes, East Sussex. They were looking to develop a national presence through a home shopping catalogue and transactional website.
The first step was to establish the brand values and brand style. DJH researched the market, analysed the competitors and positioned Andrew James Designs in the market.
The target market was defined as ABC1 women, 25-54, interested in the home and with a slightly “quirky” style. DJH Advertising have produced a 24 page full colour catalogue and a full transactional website. New customer recruitment has utilised upmarket national press supplements such as the Independent and Observer’s OM. Online search advertising has been added to the schedule.
The catalogue proved an instant hit with Andrew James Designs customer base. Its range of “fabulous furniture and gorgeous gifts” have been given a modern treatment with rich, colourful photography whilst retaining the product clarity.
